Bing Shopping

Tasked to experiment with a full visual update for Bing domains, I was put on a small team of talented designers and asked to explore an alternative UI for the great content that Bing provides. I then applied the layout of Shopping to the other domains such as Travel. While I always strive for uniformity and simplicity through logic, architecture, UX and UI, I wanted to allow each domain to appear visually unique through the use of color in order to give them a bit more personality within such a large brand.

With a site as global and popular as Bing, it is important to keep in mind that this site will be viewed on many devices with varying screen real estates. I worked with a modular design that would expand to comfortably fill content into multiple screen sizes, creating a familiar and flexible experience across the board.